What does triple scenting a candle actually mean?
Quite often when I am
scoping out the competition, I run across websites that advertise that
their candles are “triple scented.” That sounds great, right? The more the better, but what does “triple scented” actually mean?
Here are my thoughts:
First, it’s hard to define triple scenting, triple scented from what
amount? One needs to know what X is before one can solve for Y.
Wax manufacturers give us guidelines on how much fragrance a specific
wax can hold. On an average it is 1.0-1.5 ounces per pound of wax. Some
fragrances are a lot stronger so less is required. That’s were testing
comes in.
Here’s
an analogy: Think of wax as a glass of iced tea and sugar as the
fragrance. The right amount of sugar dissolves perfectly and the tea
tastes great! Add too much sugar and it will not dissolve; the tea has
been saturated with the sugar and the sugar will sink to the bottom of
the glass.
I’ve read another great analogy involving a sponge and water. You get
the idea.
The same rules apply to wax and fragrance. Too much fragrance added to
a candle is wasted like the sugar mentioned above. Too much fragrance
is not a good thing. Too much fragrance will produce a candle that will
not burn properly, creating large amounts of soot. Too much fragrance
will produce a hazardous candle!
We
use 7-9% fragrance in our candles, depending on the fragrance. If we
were to actually triple scent, we’d be required to use over 20%
fragrance oil…and that high amount of oil contained in a candle would
be dangerous.
So…we’re back to what triple scenting actually means.
Reputable
candle makers adhere to their wax manufacturer’s fragrance load
guidelines and produce great burning, great smelling candles. I would
define the fragrance amounts in their candles with adjectives like
“strongly”, “highly” or “maximum.” They are all the same really.
We
choose to use the wording: “strongly fragranced soy candles”.
Using the description “triple scent” is a play on words and a great
marketing maneuver. It leads the consumer to think that he is getting
more of a good thing, but are you really?
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